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If leads keep landing with the wrong rep, your routing logic is costing you pipeline. Here's how to route by fit instead of geography — and actually keep the system maintainable.

Why Healthcare Technology Sales Teams Are Drowning in Manual Prospecting

If you're a sales director or VP in healthcare technology, you already know the drill: your reps are buried in LinkedIn tabs, piecing together account info, trying to personalize outreach one prospect at a time — all while quota doesn't care how long that takes. This isn't a hustle problem. It's a time problem. Manual prospecting has become an unsustainable sink that pulls your best people away from the one thing they were actually hired to do: have conversations that close deals.

Discover how to leverage AI in sales and boost your success with these expert strategies and techniques.

Discover how a synergistic marketing & sales strategy can exponentially boost your sales revenue for 2024.

Inbound and outbound get talked about like they're competing strategies. They're not — they're two different ways a lead enters your pipeline. Inbound means someone engaged with you first: they filled out a form, downloaded something, booked a meeting. Outbound means you engaged with them first: cold outreach, LinkedIn, enrichment data, a sequence. Marketing typically owns generating inbound leads; sales owns outbound sourcing and follow-up on both — but too often, the two get tracked, scored, and reported on as if they're unrelated. They're not. They're feeding the same number.

Learn how sales enablement tools can help scale-ups boost their sales and drive revenue growth.

Steer clear of the pitfalls of lousy email health

Email deliverability and health are absolutely essential aspects of any kickass email marketing strategy, and they depend on each other for success.

Understanding Sales and Marketing Alignment

Sales and marketing alignment, it's the business version of summer beach days and your toes in the sand. It's one of those things that simply does better when working together.

The HubSpot Sales Plugin is the Key

The HubSpot Sales Plugin is a powerful tool that helps businesses and sales teams streamline their sales process and improve their productivity. The plugin integrates with a variety of popular email clients, including Gmail and Outlook, plus provides a range of features to help sales teams manage their leads and close deals more effectively.

I swear I hear groans when I mention Customer Journey Mapping. And I get it. It can be a tedious process, but a good one nonetheless. This article will outline a meeting cadence with topics of coverage and guidance for conducting this work.