Practical HubSpot strategy.
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Discover how to leverage AI in sales and boost your success with these expert strategies and techniques.

Discover how a synergistic marketing & sales strategy can exponentially boost your sales revenue for 2024.

Inbound and outbound get talked about like they're competing strategies. They're not — they're two different ways a lead enters your pipeline. Inbound means someone engaged with you first: they filled out a form, downloaded something, booked a meeting. Outbound means you engaged with them first: cold outreach, LinkedIn, enrichment data, a sequence. Marketing typically owns generating inbound leads; sales owns outbound sourcing and follow-up on both — but too often, the two get tracked, scored, and reported on as if they're unrelated. They're not. They're feeding the same number.

Steer clear of the pitfalls of lousy email health

Email deliverability and health are absolutely essential aspects of any kickass email marketing strategy, and they depend on each other for success.

Understanding Sales and Marketing Alignment

Sales and marketing alignment, it's the business version of summer beach days and your toes in the sand. It's one of those things that simply does better when working together.

I swear I hear groans when I mention Customer Journey Mapping. And I get it. It can be a tedious process, but a good one nonetheless. This article will outline a meeting cadence with topics of coverage and guidance for conducting this work.

The market is challenging out there right now; there is no denying that. So what are we expected to do when our outbound and inbound tactics are pulling in fewer results?