Think! with Rachael's Ink

A blog for sales and marketing teams using HubSpot

Posts about:

Inbound Strategy

celebrating the success of leveraging inbound and outbound sales strategies

The Difference Between Inbound and Outbound Sales

Leveraging the Power of These Strategies

Discover the critical differences between inbound and outbound sales strategies and determine why implementing both is likely best for your business. Before you can leverage the power of these strategies, we must first understand the basics.

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Create a Sales & Marketing Alignment Strategy That Works blog banner image of people sitting at a round table

Create a Sales & Marketing Strategy That Works

Understanding Sales and Marketing Alignment

Sales and marketing alignment, it's the business version of summer beach days and your toes in the sand. It's one of those things that simply does better when working together.

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Blog post header: This is your guide to ensuring cross-functional team alignment to the Customer's Journey. It contains directives for conducting each meeting and next steps.

Customer Journey Mapping: A Proven Guide

I swear I hear groans when I mention Customer Journey Mapping. And I get it. It can be a tedious process, but a good one nonetheless. This article will outline a meeting cadence with topics of coverage and guidance for conducting this work.

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